About
With over two decades of high-impact experience driving Search Engine Optimization for both brand-side organizations and agency environments, Jon Lightfoot is a proven leader in delivering sustainable organic growth, conversion rate optimization (CRO), and integrated content-driven campaigns.
Expertise
- Technical SEO – Jon leverages deep expertise in technical SEO, on-page optimization, off-page linking strategy and domain authority to support brands across the B2C, B2B, SaaS, e-commerce, and more.
- Conversion Rate Optimization (CRO) & Analytics – Jon combines SEO efforts with optimized user journeys and data-driven dashboards to convert traffic into engaged leads and customers.
- Integrated Brand and Digital Strategy – Having held senior marketing roles, Jon understands brand identity, multichannel campaigns (online, social, influencer, e-commerce) and customer acquisition + retention from the inside out.
Professional Journey
Jon’s career spans a broad mix of brand-side and agency environments:
- Served as Sr. Director / Head of Global Digital Marketing for a major franchise network, where he built analytics attribution models, social-media engagement strategies and global student-acquisition campaigns.
- Held senior brand and strategic marketing executive roles (including Vice President of Brand & Strategic Marketing and President of digital/consulting agencies), managing creative, e-commerce and digital operations across multiple verticals.
- Founded Wellington Fragrance Company (bath & body & fragrance sector), scaling from startup to international supplier with double-digit global annual growth each year spanning a decade.
Notable Highlights
- Over 20 years of marketing leadership experience across both agency and brand-side roles.
- Expert guest on multiple SEO and digital-marketing podcasts, including Salespop.net, eCommerce Marketing Podcast and others, sharing actionable insights on domain authority and SEO performance strategies.