About
Vebjørn Teigen Haugerud is Chief Marketing Officer and co-owner of Case Crafter, where he leads brand, positioning and demand generation and builds partnerships with law firms, legal tech providers and investors. He focuses on search driven growth, practitioner focused messaging and go to market programs that tie Case Crafter directly to how litigators prepare and present cases in court. In addition to his marketing and partnership work, he is responsible for sales in Norway and across Europe, helping firms adopt modern legal technology that fits their existing workflows.
Expertise
Marketing and demand generation
Vebjørn develops content and campaigns that reach trial lawyers and litigation teams who are looking for better ways to manage timelines, evidence and courtroom presentations. He focuses on search and education first, making it easy for prospective customers to understand what Case Crafter does, how it differs from generic presentation tools and how it can support specific use cases in trial practice.
Partnerships and business development
With a background as an entrepreneur and operator in tourism and hospitality, including leadership roles in Raet Camping AS and participation in the Canvas Hotel Telemark project, Vebjørn is experienced in building long term relationships and premium customer experiences. At Case Crafter he uses that experience to cultivate partnerships with bar associations, consultants and other legal tech providers, and to hold conversations with potential investors who can support the company’s long-term growth.
European sales
While Case Crafter’s core market is the United States, Vebjørn also leads sales efforts in Norway and across Europe. He works with early adopter firms and legal professionals who want to bring courtroom ready legal technology into their practice, guiding them through evaluation, procurement and rollout.
Professional Journey
Before joining Case Crafter, Vebjørn built and managed several ventures in travel and outdoor hospitality, including leadership roles at Raet Camping AS and involvement in the Canvas Hove and Canvas Hotel Telemark projects. These roles gave him deep experience in brand building, digital marketing and leading cross functional teams that serve demanding guests in high season environments.
He later shifted his focus to legal technology and joined Case Crafter as Chief Marketing Officer and co-owner. In this role he has helped shape the company’s go to market strategy, supported the move into the United States market and such as ABA TECHSHOW, where the company earned a shared first place in the Startup Alley pitch competition, and he used the event to build relationships with trial lawyers, legal tech buyers and potential partners.
Notable Highlights
- Chief Marketing Officer and co-owner of Case Crafter, responsible for brand, positioning, partnerships and non-US sales.
- Background as an entrepreneur and operator in tourism and hospitality, including leadership roles at Raet Camping AS and participation in the Canvas Hotel Telemark project.
- Represent Case Crafter at ABA TECHSHOW 2025, where Case Crafter earned a shared first place in the Startup Alley pitch competition, and building relationships with legal professionals, partners and investors.
- Focused on search-based growth, practitioner focused messaging and partnership development that connects legal tech adoption to better case preparation and courtroom results.